Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. Hersh Shefrin. Abstract. Behavioral finance is the study of how. According to Shefrin, the financial community ignores the psychology of investing at Beyond Greed and Fear illuminates behavioral finance for today’s investor. Beyond Greed and Fear has ratings and 14 reviews. Tress said: A job- related Hersh Shefrin Be the first to ask a question about Beyond Greed and Fear.

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Home Contact Us Help Free delivery worldwide. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing. Description This book provides a comprehensive treatment of behavioural finance.

With the use of the latest psychological research, Shefrin helps us to understand the human behaviour that guides stock selection, financial services, and corporate financial strategy.

He argues that financial practitioners must acknowledge and understand behavioural finance – the application of psychology to financial behaviour – in order to avoid many sshefrin the investment pitfalls caused by human error. Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors.


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Beyond Greed and Fear

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Survey Research in Corporate Finance H. Review Text This refreshingly iconoclastic book awakens us all to how little we know about financial markets, and how much we have to discover.

I particularly enjoyed the reference to the emperor’s clothes worn by the mutual fund industry. Shefrin’s clear reaffirmation of the fallibility of professional investors will lead even the most impressionable of investors to consider, yet again, the advantages of market indexing strategies.

Mayo Financial practitioners, argues the author, must acknowledege and understand behavioral finance in order to avoid many of the investment pitfalls caused by human error.


Beyond Greed and Fear is a fine examination of the budding field of behavioral finance. I recommend it to anyone who intends to trade with other human beings, or who is a human being.

EconPapers: Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing

It should be required reading for portfolio managers and traders. No other book so splendidly lays out the fundamentals of behavioral finance.

Resor Professor of Economics, Cowles Foundation for Research in Ahefrin, Yale University Beyond Greed and Fear challenges your most fundamental assumptions about investing shefrun uncovers psychological traps that may prevent you from achieving higher returns on your portfolio.

Shefrin’s insights into these people and markets will provide you with solutions to many financial puzzles-as you read the book and long after you close it. Book ratings by Goodreads. Goodreads is the world’s largest site for readers with over 50 million reviews. We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.