ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Like Brassington’s Principles of Marketing, this ‘essentials’ text brings together theory and practice. It covers a wide range of applications. Buy Principles of Marketing 4 by Dr Frances Brassington, Dr Stephen Pettitt ( ISBN: ) from Amazon’s Book Store. Everyday low prices and free .

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No eBook available Amazon. Account Options Sign in. Your access will expire soon. Discussion questions to stimulate debate and encourage further study. You have selected a title that is subject to further approval. View larger cover View a sample chapter. You know how to convey knowledge in a way that is relevant and relatable to your ppettitt.

You will be informed within 7 days if your order is not approved. Sign in to the Instructor Resource Centre. Principles of Marketing is the indispensable introduction to marketing.


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Pricing strategies Part V- Place Principles of Marketing now offers an unrivalled media package maarketing an online interactive study guide, a video lounge, integrated video case studies and much more! To continue using the IRC, renew your access now. Princjples questions to reinforce knowledge. Audio ‘flashcards’ to help you review key concepts and terms. A robust Companion Website at www.

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Features Strong pedagogy including chapter objectives and summary. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request Request printed exam copy View online at VitalSource.

Retailers and oettitt Part VI- Promotion Marketing planning, management and control You can also include skills content, your own material and brand it to your course and your institution. Vignettes, examples and end-of-chapter case studies drawn from a wide range of industries, organisations and countries, giving you plenty of exposure to marketing in the real world. Please visit our Technical Support site. It’s the instant coffee for real coffee lovers. A wide selection of vignettes, case studies and examples drawn from a range of industries, organisations and countries, written from a European perspective.

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If your lecturer is using the MyLab and you would like to purchase the product This comprehensive 4th edition combines the freshness that people love with new and updated cases and now it is set apart from other Principles texts with an unrivalled media package that is fully integrated with the book. Nobody is smarter than you when it comes to reaching your students. To ensure uninterrupted service, you should renew your access for this site soon. Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.

It brassingotn a great book to get a basic understanding of marketing and what marketing was. Frances BrassingtonStephen Pettitt. A gut check for the Big Ideas — tells you if you need to keep studying. Its depth also makes it useful as support reading on specialist courses and modules, such as integrated marketing communications.

Essentials of Marketing – Frances Brassington, Stephen Pettitt – Google Books

You have requested access to a digital product. Personalised Content Solutions Explore our range of textbook content across the disciplines and see how you can create your own textbook or brassingtln. You have selected an online exam copy, you will be re-directed to the VitalSource website where you can complete your request.