Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .

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If you are a seller for this product, would you like to suggest updates through seller support? Moreover, the idea that cultures only change glacially is at odds with the theory he offers, which suggests that childhood experience are a motor of cultural meanings, including the meaning of self, i.

In fact, the first time I went to a wedding in America, I was taken aback by how sedate it was in comparison. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Forever more, I would always associate weddings with gustatory excess. Why are we so often disillusioned by love? Get to Know Us. Why is fast food in our lives to stay?

Alexa Actionable Analytics for the Web. The only thing I agree with is that you can’t find out what people think about something or want from something by asking them. Why is fat a solution rather than a problem? Lists with This Book. One of my most memorable personal imprints came when I was a young boy. English Choose a language for shopping.

Why are we so often disillusioned by love? One with a more critical bent, such as myself, could easily read into his book as a damning critique of much of what is wrong with U. After this book, The U. When Rapaille started his work more than thirty years ago, it was groundbreaking, and his personal stories present a wealth of lively cultural diversity: Just like adolescents, we’re either high or low; there is no middle ground.


Aug 10, Andrea Patrick rated it it was ok. How can you succeed when you know so little about how the world works? In The Culture Codeinternationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune companies. What makes us live, buy, even love as we do?

What the author has done is provide the businesses, corporations a proper way of understanding this and market their products accordingly. It’s also true that a few of his findings are overgeneralized or oversimplified or even questionable, but that tends to come with the territory, since social science is inherently somewhat fuzzy, so we can’t expect the same rigor, precision, and replicability as physical science.

While many of Rapaille’s insights seem spot on, a few seem to be a bit of a stretch. The Culture Code cultuge out as a very promising raapille with a very interesting concept. I want to own this one just to remember the codes – or maybe I’ll just write them all down before I take it back to the library.

The Culture Code, by Clotaire Rapaille | DiversityMine

East Dane Designer Men’s Fashion. Thing is, whether or not it is replicable in a lab, the dude has used it to make a fortune for himself and hundreds of huge companies. Rapaille, analyze the reasoning behind doors being feminine! He is already, that’s the joke Instead, he publishes this book and lets us use his discoveries as a lens through w Jung is doing kickflips in his grave right now.


This partition may be valid, but when Rapaille asserts that the reptilian always trumps the emotional and implies that the emotional always trumps the cerebral, he stands on thin ice.

There’s no indication any of his “findings” would be verified by a repeated study. Clotaire Rapaille is the chairman of Archetype Discoveries Worldwide and has used this decoding approach for thirty years. Aug 04, Tennessee O’Donnell rated it it was amazing.

Food was always available. His skills were ideal for getting past the answers from the conscious mind “alibis”, which also matter so often garnered in market research, and delving into what he calls “the reptilian mind,” where the earliest experiences are recorded, as well as the emotions attached to them.

The Culture Code

I doubt I’ll even bother finishing it. Why is fat a solution rather than a problem? While it is true that most of what is written here can be dismissed as one man’s opinion, it will certainly get you thinking and more observant of cultural traits.

His background as a psychoanalyst in Paris working with autistic children turned out to be a goldmine when he developed a clientele of Fortune companies. Rapaille argues that human brains are tripartite: Why do we reject the notion of perfection?

I”d never been to one before and I had no idea what to expect.

Jul 17, Pages Buy. The Growing Pains of an Adolescent Culture: Emotion, he writes, is the energy required to learn anything. Learning to Live with. View all 5 comments.