Case study on ITC e-Choupal. 1. What is the innovation of the e-Choupal? e- Choupals provides the use of internet to connect different farmers with large firms . This case study is part of a research project that sought to analyse how different telecentre models approach development on the ground, proceeding to. ITC’s e-Choupal: A case study on. Rural Marketing Initiative. Management Case. Prof. Rajesh Panda. Deputy Director, Associate Professor, SIBM, Pune. E-mail.

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Soya farmers learned how to apply scientific farming practices to reduce seed use from kg per acre to The case examines in detail the initiatives taken by leading Indian FMCG company, ITC to utilize the potential of information technology for improving the performance of its agricultural commodities export business in the early 21st century.

What started initially as a way to modify the procurement process for crops like soy, and wheat, has now turned into a lucrative distribution and product development channel for ITC. The Plant Synergistic food production space. Taking E-Business to Farmers. These are areas in which e-Choupal is already having a significant impact. This case study was compiled from published sources, and is intended to be used as a basis for class discussion.

The ITC e-Choupal Initiative Case Analysis by Group 7 | Raghav Singla –

Case Study Volumes Collection. It is not intended to illustrate either effective or ineffective handling of a management situation.

e-choupao Partners The Team Mission Milestones. Helping farmers make better decisions To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.


The case also describes the benefits that the company derived out of the e-choupal initiative and provides information regarding ITC’s future plans to make optimum use of the network. How do we know it is effective?

To accelerate a transition to a circular economy the support of policy makers and educational institutions, in addition to resource prices, is paramount.

Pricing information positions farmers to exploit trends and time their sales to get the best price. This exercise, carried out under the name ‘e-choupal’was essentially an effort to build a strong supply chain network for sourcing of agricultural products. ITC also uses e-Choupal as a medium to advertise consumer products. Indian, FMCG, company, ITC, information technology, agricultural commodities, export business, 21st century, e-choupal, supply chain network, agricultural products, rural areas.

Trading is supported with farm inputs and outputs available to purchase. The circular economy gives purpose to the digital transformation. A farmer can visit the kiosk and show a sample of his produce to the sanchalak, who gives him a quote. To address this, ITC launched e-Choupal, an accessible online platform that empowers farmers through access to information.

How do we know when we achieve our goals?

Case Studies – ITC eChoupal

The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. What makes it even smarter?

This also provided indirect benefits to the company reducing the risk in several areas of the supply chain eChoupal also provided ITC with an effective marketing vehicle.

The e-Choupals are operated by a sanchalak operatorwho also doubles up as an ITC salesman. For longform case study: Infour million farmers used the service via 6, e-Choupal access points spread over 40, villages in 11 states. Upon accessing e-Choupal, Indian farmers have an unprecedented volume and range of resources at their fingertips.


On an Expansion Spree. Why is it Innovative. There are direct advantages for ITC too. Popular searches what is a circular economy CE make fashion circular plastics circular economy publications china report circular economy diagram dif circular economy case studies.

The measures taken to overcome the various problems faced while implementing this program have been explored in depth.

Case Studies

ITSY click on the button below, and select the case from the list of available cases: Chat with us Please leave your feedback. ITC gains as intermediaries are removed, and transportation costs decrease. Studg Case Studies News. Privacy Policy Designed by Smitinfotech. The intermediaries were not removed from the value-chain, instead they were made as samyojaks coordinators who assist ITC in setting up new e-choupals.

ITC’s e-Choupal: Taking E-Business to Farmers

It was also designed to play the role of a social gathering place, for the exchange of information as well as a place for e-commerce transactions. Data on acreage and yield between -shows that profits of farmers accessing the e-Choupal platform almost tripled.

For delivery in electronic format: Detailing the e-Choupal Initiative. Includes an advisory and knowledge exchange function to help farmer’s manage risks. The concept of eChoupal was introduced in June as an initiative to improve the supply chain by linking srudy with farmers for procurement. Circular Economy Concept Infographic. Balbo Group Regenerative agriculture at scale.